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CLIENT
University Project
SCOPE
Branding, Identity Design
DATE
October 2025
UNREAL
CLIENT
University Project
SCOPE
Branding, Identity Design
DATE
October 2025
For the contemporary social drinker who desires all the vibes without the side effects, UNREAL is a daring new non-alcoholic beverage brand. UNREAL is marketed as a high-end, stylish substitute for conventional alcohol, which is designed to blend in. We’ve all felt the pressure to have to drink at one time in our lives. It offers a carefully chosen selection of beverages that enhance any social gathering without leaving you feeling hungover.
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By eliminating the stigma associated with abstaining from alcohol, the brand hopes to upend the drinking culture. It’s all about self-assurance, enjoyment, and independence.
UNREAL TASTE.
ZERO REGRETS.
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Create a design that addresses the issue, target audience and competition
Create a brand identity for a new non-alcoholic drinks brand
Show how the brand can be used across multiple assets
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