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CLIENT
University Project
SCOPE
Publication Design
32 pages
297 x 210 mm
DATE
July 2024
CLIENT
University Project
SCOPE
Publication Design
32 pages
297 x 210 mm
DATE
July 2024
PLACE BRANDING
Place branding is the strategic process of building the reputation that you feel your place deserves.
Place branding is the practice of applying branding strategies and other marketing techniques to the economic, political and cultural development of cities, regions and countries …However, the branding of places and destinations can be a more intricate and challenging process than the branding of goods and services…(Kemp et al., 2012, p.508).
Showcasing the official branding programs of two cities through their graphic identities and official website designs. Illustrating the way their graphic identities have been drawn from culture, geography, climate, technology, etc, to communicate the cities.
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Combine, hybridise and contextualise to visually articulate your selected text to a contemporary design-aware audience
Convey a strong sense of individuality through the development of a style appropriate to the contemporary moment
The publication should be bold, professional and fresh-looking with inspiring typography, image-making and layouts.
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